How to Effectively Use Mobile QR Codes

According to a study conducted by ComScore Inc., 14 million users in the US used the features of cell phone QR code reader to scan QR codes in June 2011 and more than 50 percent of the users belonged to the age group of 19 to 34 years. Today, mobile barcodes are widely used by the younger set and many leading brands are trying to make use of the provisions provided by these black and white patterns to promote their products. In simple terms, QR codes are paper based hyperlinks which help you to link online and offline content. It is an emerging tool which can be used by companies to reach more and more consumers by directly contacting the users through their mobile phones.

QR codes allows businesses to advertise products, brochures, billboards, posters, and it allows consumers to connect directly to landing pages of websites and access a huge amount of information, which helps to enhance user interactivity. Many different types of businesses can use mobile QR codes including nonprofit organizations, retail business, and educational institutions to help users connect to a website, view messages or phone numbers and loads of more stuff.

QR codes are becoming popular due to some of the following features:

  1. It offers a one-step method to receive and send information online and offline.
  2. It can be integrated to marketing material to enhance business prospects.
  3. It is a versatile marketing tool with measurable benefits.
  4. It provides an eco-friendly method to send/receive messages of printed material.
  5. It offers cost effective ways to design marketing strategies.

As mentioned, it can be used in a myriad of ways. For instance, you can use it to promote the links of landing page of a new business through the business cards or you can use the vCard provision to download the contact information. To promote a business locally, you can use the QR codes with a link to Google Places where the customers can see your products. You can promote the discount offers or coupons, and you can even use it to demonstrate product features.

How Mobile QR Codes are Useful for You?

You can benefit in many ways by using the QR codes on your mobile device. You can view landing pages of websites, dial telephone numbers, send SMSs/emails, view messages, download messages, use Google Maps, and also make contacts through the social media profile. To promote your website through mobile QR codes, you should have a mobile friendly landing page which enables you to send the URL of a website to the users. The QR code tracking system can be used to track user activities.

To make use of mobile QR Codes, you need to have these two features on your cell phone: 

  1. You should have a camera in your mobile with flash.
  2. The mobile phone should have QR code reader app (Smartphone QR code readers are available free of charge at iPhone and Android websites, and to use it, you can download and install it on your mobile.)

Once you install the appropriate barcode reader app, you just need to open the app, point the camera at the QR code to scan the QR code, and then, you get the text or message contained in the code.

Follow these links to find out more about using mobile QR codes.


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